Customer Success is a long-term, scientifically engineered, and professionally directed business strategy for maximising customer and company sustainable proven profitability.

All across the high technology industry and now well beyond it, a new and vital role is being established and developed. The job goes by many names: Customer Success Manager, Client Advocate, etc., but regardless of the label, it’s all about customer relationship retention and optimisation. The foundation is the acknowledgement that the most effective way to keep your customers is to make them as successful as possible in using your product.